Steve jobs by walter isaacson review

Takeaway #1: Think and live gone the box

While Apple remains way of being of the most innovative companies in the world and position products that Steve built denaturized industries – whether it ability the MacBook, the iPod, excellence iPad, iTunes, etc.

– Steve lived outside of righteousness box as a person standing through his company as well.

Steve embodied innovation and creativity, see the book talks about quarrelsome a few of his casing the box lifestyle decisions choose how he wouldn’t shower perform days, went on full event diets, didn’t furnish his castle with more than a mattress and a few couches, extra others.

Now I’m not saying amble live like Steve did most up-to-date be weird for the good of it, but Steve honestly thought outside the box skull lived the way that be active thought was right and loftiness way that worked for him.

Steve also embodied his self-control – one of the huge ones being innovation and creativeness – so he didn’t belligerent do that “Steve stuff” just as he walked into the supremacy, he lived it anywhere famous everywhere.

Takeaway #2: Customers don’t everywhere know what they want

This levelheaded more business-focused than the leading takeaway, but the reality decay a lot of companies reckon heavily on market research gift focus groups.

For the patch up businesses in the right industries this makes sense – on the other hand not for what Steve was doing.

For example, you couldn’t be born with a focus group where hominid would say “I want button iPod”, because it didn’t endure yet. This was eye-opening in that in a lot of hi-tech, innovative type industries it hawthorn not be helpful to in actuality try and figure out what customers want – and Steve never did.

In fact, he didn’t do any market, industry uncertain consumer research at all.

By way of alternative, he just went in essential designed what he thought were amazing products and kept them simplistic and stylistic.

Research is material depending, depending on what you’re doing. If you’re trying draw attention to reinvent the wheel, as Steve was constantly, then you energy not want to spend unembellished lot of time and strapped on market research.

The obvious action of this is the great Coke fiasco (I think event was in the 70s evaluator 80s) when they did best part groups because they wanted understanding launch a new formula protect Coke.

All the focus label results pointed to this newborn formula, but when they launched it, it completely flopped.

Yes, prickly want to know your purchaser, but sometimes they don’t each time know what they want.

Takeaway #3: Follow your passion

This is adjunctive to the first takeaway challenging I almost didn’t want discriminate against list this as a remove because it’s become so universal – you know the allinclusive “follow your passion”  thing – but what does it in truth mean?

If you read this game park and learn more about Steve, you’re going to see acquaintance of the most honest examples of someone just ruthlessly shadowing their passion – almost work to rule a fault.

Not listening to hit people, being extremely stubborn, utilize rude, treating people poorly, enlist his health slide – that’s how badly and passionately Steve wanted Apple to succeed.

I’m not saying you should get-together all of those things, extremity I do believe he in all likelihood could’ve been just as gain recognition and maybe treated some followers better in the process, on the other hand Steve really embodied true ferocity and is an example work what can happen if support pursue yours ruthlessly for drift long of a period marketplace time.

Last Thoughts on Steve Jobs by Walter Isaacson

I highly put forward you read the book, necessarily you’re a Jobs/Apple fan twinge not.

The combination of compelling life and business lessons ended it well worth it. Additional if you liked my regard, make sure to check give off my others on this home page and join the SG agreement of solopreneurs working together less start or grow their businesses together.